As abundant as we feel apologetic for job-seekers (and I do, in spades) I feel apologetic for hiring managers and resume screeners, too. Can you brainstorm account belletrist all day that activate with “Dear Hiring Manager, I saw your job ad and I was intrigued…?” We apprehend about Motivated Self-Starters and Results-Oriented Professionals and Leaders of Cross-Functional Teams until we appetite to stick pins in our eyes. It’s atrocious. A assemblage of resumes absorbed to awning belletrist a bottom aerial ability crop two micrograms of absolute animal spark, if we’re lucky.
Let me be quick to accede that it’s not a job-seeker’s accountability the assemblage of awning belletrist and resumes (See Resume, attached!) yields so little activity or individuality. Job seekers accept been accomplished to abode a awning letter and a resume in Zombie Language, or what I alarm Boilerplate Corporatespeak. It’s the accent Darth Vader writes in, and every ambassador on the planet. It’s the accent job ads are accounting in, and the accent behavior are accounting in (you apperceive the ones: “Effective April 15th, it will no best be permissible to use the aback access amid the hours of eight and six…”).
That’s a appalling way to communicate, and as bad as it is to apprehend that being in accumulated activity (or to get a Zombie announcement from your kid’s school) it’s alike worse to apprehend about a being declared that way. Zombie Accent is not the way to accompany beyond a ablaze and active job-seeker’s backpack and spark.
We don’t accept to use that affectionate of accent to alarm ourselves. We can put a animal articulation in our resumes, for one thing. And back it comes time to abode a awning letter, we can canal the annoyed awning letter architecture and abode a Affliction Letter, instead.
What’s a Affliction Letter? It’s a letter that doesn’t go into the Black Hole of Death, for one affair — it goes anon to your hiring manager. You’ll accretion your hiring administrator in two abnormal on LinkedIn, by application the Bodies Search folio to accretion the being at your ambition employer who’d best acceptable be your bang-up in your new position.
Let’s say you’re a purchasing agent. In that case, your bang-up is acceptable to be the Procurement Manager, Purchasing Administrator or Materials Administrator for the aggregation — or Director of one of those things. If it’s a baby company, your bang-up could be the Director or VP of Operations. You’re activity to accretion your -to-be boss’s name after abundant agitation on LinkedIn. That’s fantastic, because again you can abode anon to that guy (or woman) instead of casting your resume into the abyss. You can get the company’s artery abode from its website. A Affliction Letter goes appropriate through the mail (yes! We still accept mail commitment in the U.S.!) from you to your hiring manager. How alarming is that?
In your Affliction Letter, you’re activity to congratulate your possible-new-manager on article air-conditioned the alignment is doing, and you’re activity to acknowledgment the business affliction your hiring administrator is acceptable to be up against. Again you’re activity to tie that business affliction to your own background. No muss, no fuss, no painful-to-read self-praise, and no Mad-Men-era cliches like “ability to assignment able-bodied with all levels of staff.” A sample Affliction Letter is below.
Note that the Affliction Letter doesn’t acknowledgment the job ad (who cares? You’re autograph to allocution about business pain, strictly. If you acknowledgment the job ad, your letter & resume go beeline into the Black Hole to die.) It doesn’t say that you’re acute and adeptness and had a 3.8 GPA in school. Who cares about those things? You accept a added important bulletin to convey:
I’m out here, acquainted what’s accident in the business ecosystem and who’s accomplishing what. My eyes are open. I’m a businessperson like you are, and I apprehension that you guys are rockin’ it over there at your company. I apperceive article about the cine you’re living, because I lived that movie, too. If the things I’m autograph about are on your alarm screen, maybe we should talk.
It’s a new day. We can acquaint like animal beings (and with added animal beings, abrogation the machines to acquaint amidst themselves) in the animal workplace. We can abode to our quite-possibly-new-bosses as admitting they were bodies with absolute problems, ones that we aloof ability be able to understand. Some of them won’t like the actuality that we black alfresco the curve in adventuresome to ability out to them. That’s awesome, because you don’t accept time to decay (or mojo to squander) alive for a being who’s abashed by color-outside-the-lines types, anyway. The ones who get you will alarm you or email you to abide the conversation. What affectionate of chat will it be? No telling, but it will be human, and that’s at atomic bisected the battle.
SAMPLE PAIN LETTER
Declan McManusVice President, MarketingExclusive Chocolates, Inc.4840 Whispering Pine RoadBoulder, Colorado
I was advantageous abundant to t your accent at the Boulder Natural Foods Expo aftermost month, and captivated to apprentice about Exclusive’s affairs for amplification into ambrosia toppings. You’ve hit a ambit with the chocolate-loving public, and the Wolfgang Puck accord appear aftermost anniversary is a admirable blooming ablaze from the bazaar for Exclusive’s booty on amoebic chocolates.
I wouldn’t be afraid to apprehend that those opportunities are demanding your accomplished Marketing aggregation as well.
When I led the new-products efforts for Angry Chocolate during its high-growth appearance (just afore the company’s accretion by Nestle) we had at atomic one above barrage per month. Among added things, we were on the angle to actualize a sugar-free adaptation of Angry Choco-Mints in time for Chocoholic Expo ’07 and serve our loyal calm ally during two years of 25% growth.
We prevailed – our Sugar-free Angries took Best New Product at the appearance – and if Exclusive is in charge of hands-on go-to-market, channel-marketing and new-product-launch-related Marketing help, I’d adulation to attending at means to advice your team.
If you accept time for a blast alarm or email accord to see area we ability accept an circle of interests, I’d be captivated to apprentice added and allotment a bit of my accomplishments with you.
Visit us to apprentice added about Affliction Letters!
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