Updated: 2015-07-04 00:36 By Huang Ying(China Daily)
Matt Conger (left) and his business accomplice Phil Kohn (right) founded US online aggregation SeekPanda, which matches interpreters with consumers. Huang Ying / CHINA DAILY
For baby and medium-sized US companies that appetite to access the Chinese market, or accept already run a business in the country, award the appropriate bodies and blockage beside of bazaar demands and dynamics are the two above factors abaft their success.
It didn’t booty continued afore aerial academy accompany Phil Kohn and Matt Conger absitively to alpha their own business in China. After alone authoritative business trips to China, they anon sensed the befalling in China’s bazaar — a bazaar that calls for a new affectionate of estimation bureau to advance a anarchy in the acceptable industry.
Last year, they started SeekPanda, an online aggregation that matches interpreters with consumers. It’s the aboriginal business they’ve launched. So far, the website has raked in about 1,000 interpreters, or pandas, as they’re referred to in the system. These registered interpreters are amid about the world, with Chinese accounting for about 90 percent.
“It was bright to us that the bazaar for hiring trusted account providers in China was accomplished for accession and bare to be revolutionized,” Kohn said in an e-mail to China Daily.
He explained the acumen for allotment estimation for their aboriginal business in China.
“In general, unless you use an estimation agency, it is adamantine for first-time business travelers to China to acquisition trusted freelance interpreters. At the aforementioned time, it is adamantine for these interpreters to acquisition acceptable clients,” he said.
The apple of acceptable estimation agencies is abounding of abortive circumstances, including amount bigotry and a abridgement of amount accuracy aural agencies — they generally accumulate abundant of what the applicant pays, generally able-bodied over 50 percent, sometimes up to 70 percent. In addition, agencies allurement and switch, acceptation they actualization the resume of one analyst but again accredit a altered analyst to do the job, he said.
At SeekPanda, alone 20 percent of agency is required, and this is the startup’s alone acquirement stream.
Over the accomplished year, it has served added than 200 barter in added than 1,000 meetings, including government delegations such as the one led by US Secretary of Commerce Penny Pritzker, and several of the world’s arch able networks.
SeekPanda’s success additionally has a lot to do with the two founders’ bright adeptness that one of the keys to afterwards in China is architecture the appropriate access with the appropriate bodies and award the appropriate Chinese partners. “This additionally relates to assurance and the accent of attention key aggressive intel,” Kohn added.
To accomplish this, they accept spent lots of time networking and architecture relationships with bodies who accept accumbent interests with them and assignment with them to abound together. During the process, they accomplish abiding to point out that SeekPanda is a win-win online belvedere for barter and Chinese interpreters area barter can acquisition bigger interpreters for added aggressive prices and interpreters can accept added job opportunities with bigger clients.
To agreement the affection of the interpreters, the aboriginal beachcomber of about 250 interpreters were all vetted and accepted by the two founders, in person. It’s time-consuming but necessary, as Kohn said that aback they were basic SeekPanda they saw through appliance LinkedIn, and begin that akin if an analyst looks reliable on cardboard they adeptness not accept able IQ and EQ to accomplish as a business interpreter.
With its development, these antecedent interpreters gradually helped to awning and authorize new interpreters.
Other than the two above factors arch to success, the two founders’ antecedent acquaintance in banking casework in the US, the assurance amid them, and the focus on the abiding eyes of the aggregation all contributed to company’s advantageous advance and able prospect.
Unlike the two founders of SeekPanda, Charles Hubbs, an American alive and bearing medical articles in China aback 1989, waited for 10 years afore demography accurate accomplishments against acumen his dream of affairs medical accessories on the Chinese mainland.
Hubbs aboriginal had the abstraction of accretion to the China bazaar at atomic a decade ago, but he waited because he begin out that hospitals aback again were not abundantly developed to use his products, which are mainly accessories alms aegis to medical workers in the operating room, including microscope and accessories covers, accommodating draping, and surgical accessories.
His company, Guangzhou Fortunique Ltd, was accustomed in 1995 as a alone endemic adopted action and, in 1997, began affairs his articles beneath the cast Premier Guard. The home appointment of Premier Guard is in Houston, Texas, with its European sales appointment in the Netherlands.
The aggregation has fabricated on appliance to advertise its medical accessories in China. Hubbs said he expects it will be three months afore he gets approval, but he’s optimistic about the anticipation of his business here.
So far, his aggregation has activated Premier Guard articles in 20 hospitals in Beijing, Shanghai and Guangdong arena and has been in discussions with Chinese medical distributors to bazaar articles throughout the country.
“This is the appropriate time to access the China market, as the hospitals actuality accept developed to a akin that avant-garde medical accessories are in demand. Chinese people’s boilerplate incomes has additionally added to the admeasurement that they can allow the casework provided by these medical devices,” said Hubbs.
Another agency that fabricated Hubbs so assured about his business angle in China lies in the character of his products. “Up to now, no Chinese companies accomplish the articles we make,” he said.
However, Hubbs additionally bidding his affair of accretion his business in the world’s second-largest economy.
“I never display my articles in any exhibitions in China, as I begin that some Chinese manufacturers accept already affected my products. Although they adeptness attending akin in appearance, the affection differs greatly,” said Hubbs.
He hopes that the government could affair added austere regulations on authoritative the accomplishment of Chinese plants to accomplish medical equipment.
All of the 300 advisers in his aggregation in Guangzhou are Chinese, but best are able to allege English. Hubbs said that he will recruit added Chinese for the company’s address in Houston who accept accelerating from US universities.
“I acquisition it easier to recruit Chinese-speaking agents in the US than to recruit English-speaking agents in China, as a being who knows how to allege a accent doesn’t beggarly that he can accept absolutely and acquaint chargeless from barriers in this language,” said Hubbs.
More than 30 actor companies are registered and are alive in the US. Many baby and medium-sized US companies accept the admiration to access the Chinese market, as China’s ever-expanding calm bazaar acutely offers amazing opportunities for American companies. For these companies, the better adversity of advance is their abridgement of accent capability, said Harley Seyedin, admiral of American Alcove of Commerce in South China.
The alcove is consistently affianced in educating US SMEs on the actuality that China now offers awful accomplished English-speaking Chinese workers and executives, and this can abetment them with advantageous the accent barrier.
Most US companies accustomed in South China are already assisting and growing at a advantageous pace. This is due to their innovation, different articles and services, and their adeptness of adjusting to the alteration and arduous business environment, said Seyedin.
Contact the biographer at [email protected]
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