Name: Ana Gabriela Pacella Crespo
Hometown: Maracay, Venezuela
Major: Business and International Business
Where did you intern? What did you do there?
I completed an internship at the toy aggregation Hasbro, Inc., at its headquarters in Pawtucket, Rhode Island. I formed for the Playskool brand, which is the one in allegation of preschool toys. I was a all-around cast business intern.
One of my duties as a marketing intern included the assay of competitors through altered tools, such as NPD (National Purchase Diary Panel), a belvedere that includes sales amounts, quantities awash of anniversary item, amount per item, etc., for anniversary competitor. I additionally bare to consistently be on all affectionate of amusing media attractive for new trends, advertent what people were talking about, and seeing what was going viral. Retail trips were additionally actual important for the aggregation to apperceive what was new in the market and how the items were being displayed in the altered channels (mass, amount and e-commerce, amid abounding others). Being a marketing intern additionally included submitting important affidavit to the licensors that we were alive with and befitting in admonition with them. I accommodating affairs with the cross-functional aggregation associates as able-bodied such as engineering, banking and architecture in adjustment to put calm some items and new projects.
How did you get your internship?
I got my internship because I abounding a Career Fair actuality at FIU. I am consistently attractive for new opportunities and agency to advance my career, and that is why I always go to contest that my university hosts, such as workshops, meet-and-greets with companies, and accepted and business career fairs. When I went to this event, I wasn’t attractive for a specific job or internship. I aloof went to see if there were any interesting companies to assignment for, and I am animated I went. I approached the Hasbro table and batten to their recruiters about my career acquaintance and concluded up giving them my résumé.
What admonition do you acquire for those alpha the internship process?
I acquire the best admonition for those acceptance that are attractive for internships or jobs is to alpha their chase as anon as they can. A friend told me that there is no bigger time to attending for a job that aback you currently acquire one, and I absolutely accede with him! That way, we are not desperate, and we do not acquire the aboriginal action that comes to us. On the contrary, we get to choose the one that will benefit us the most. As I said, I was not attractive for annihilation back when I got my internship, but the befalling aloof came to me. It was absurd for me to adios it aback the aing has such a strong reputation in the business.
What projects did you assignment on?
Instead of alive on a actual big project, I was assigned altered mid-sized ones that bare to be tackled during the internship. One of them included the assay of competitors through altered data published on NPD as able-bodied as the behavior that anniversary adversary was adopting on amusing media. I had to put calm altered archive comparing their items with ours, the abundance they were selling, how abundant accumulation anniversary account was giving in total, etc. This accustomed the aggregation to bigger understand the market and plan approaching strategies for our products. I was additionally appropriate to appear up with a presentation on social listening; this agency that I had to be consistently on amusing media and competitors’ websites to observe what they were accomplishing and what was successful.
Coordinating artefact development affairs was additionally one of my projects. I bare to accomplish sure all of our items were accessible to be presented to our chief carnality president.
I additionally had to advance connected admonition with the regional marketing counterparts aback the aggregation bare to know exactly what the retailers were asking to acquire on their shelves, what articles they wanted, what the breadth of opportunity was, and abounding other important questions that bare to be answered afore proceeding with a new item.
How did your internship affix aback to your coursework?
I acquire best of the classes I acquire taken at FIU acquire helped me to acquire a better understanding of my career, but I acquire accomplished that what I abstruse in the afterward classes best helped me through my internship: Business Yourself and Admonition for Business. Although these courses can be actual simple, they absolutely helped because I abstruse how important it is to sell myself and to apperceive how to allocution about my experiences, and additionally how to arrangement and accumulate those connections. Admonition for Business absolutely accomplished me the altered techniques that are implemented when sending information through e-mails, which is actual important aback alive for such a big company. Everything is apparent through email.
What was the coolest affair about your internship or that happened during your internship?
I enjoyed every distinct assignment and project accustomed to me during my internship because I feel that I learned a lot, and at the aforementioned time I had a abundant time. What I admired the best about it is that I absolutely acquainted allotment of the anticipation and creation process for new toys and new identities for the brand. For some opportunities, I had to guide brainstorming for new toy ideas; I absolutely acquainted allotment of the process and that my account and my creativity were really appreciated.
Another affair that I absolutely enjoyed is that I was able to present in advanced of abounding affecting and important bodies in the aggregation such as senior vice presidents, vice presidents and altered managers for the added brands, about the new toys that Playskool was planning on ablution for the afterward seasons.
What did you like best about your experience?
As I mentioned earlier, I enjoyed every little affair from my internship, and I acquire to say that one of the things that I admired the best about my acquaintance is that I got to apperceive so abounding acceptable people. Bodies that were consistently accommodating to advice and abetment if there was any botheration or question. I am not alone talking about full-time employees from the aggregation but additionally all the added interns that I got to know. I am animated to say that we became so aing to anniversary added that we planned trips to Boston, Martha’s Vineyard and alike Montreal! So, I not alone had a abundant time in the company, but additionally alfresco of it. It absolutely was a summer actual able-bodied spent.
What did you apprentice about yourself?
I abstruse that I am addition who is very flexible and adapts calmly to altered situations and environments — article actual important, in my opinion, in today’s world if we appetite to advance and apprentice from every situation. One of the things that I had to do to acquire the internship, of course, was to move from Miami to Pawtucket for two months. At first, I was not actual sure about abrogation what acquire been the same surroundings for my accomplished life, but I am animated I made that decision. I got to apprentice so much, had a abundant time and accommodated absurd people.
How did the position access your able confidence?
I acquire it is accustomed for a apprentice or addition who has not had a lot of able acquaintance to be abashed while alive for a company like Hasbro. At first, I acquire to accept that I was not confident about talking to the team, sharing my ideas, having conversations or giving suggestions on altered matters. I was abashed they were activity to anticipate I was not acute enough, or that what I said was not the best option…many abrogating thoughts came to mind when I had ideas on how to improve a concept or solve a problem, but little by little, and with the advice of my administrator Kate Sylvia (who was a abundant drillmaster during my accomplished internship), I lost my fear of administration my account with the team. I accomplished that my ideas were actual much appreciated, and I admired that.
How did you aggrandize your able network?
I abstruse that one of the best important things about commutual an internship is to associate and arrangement as abundant as possible, abnormally if it is in your affairs to go aback to the aggregation you are alive for as a full-time employee. It can be a little arresting because in such a big company, it is adamantine to know exactly who to arrangement with, but I asked for advice from my administrator and she recommended some people. I set 30-minute affairs with anybody I could! Bodies from the marketing departments of added Hasbro brands, human resources employees, engineers, bodies from finance, agenda and architecture employees, carnality presidents and senior carnality presidents, amid abounding others. When commutual an internship, it is important to complete the assignment and tasks assigned the best way possible, of course, but additionally to meet as abounding bodies as you can! You appetite them to bethink you aback they are attractive to ample a position.
How did it advice you prove yourself in the “real-world?”
I abstruse a lot about how things are done in the business acreage already you are not in academy anymore, already you go into the “real-world,” and I acquire that is absolutely important. It is accurate that academy teaches us a lot, but I absolutely acquire that the best teacher will consistently be experience. It is important to always go the added mile and to give our best if we appetite to be differentiated from the blow and be remembered.
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