by Jonathan Branney
Presentation architecture bureau Buffalo7 was challenged by Red Bull to actualize a able business dashboard congenital about the DNA of their cast — and to bear it in PowerPoint.
Read on to learn from the bureau about the architecture process:
Every ages Red Bull’s business aggregation would accommodated to analysis the advance of all accepted projects, summarizing the advance and after-effects of their activities. Up until this point they were presenting from Microsoft Excel, which was difficult to chase and not actual engaging.
They knew this makeshift band-aid wasn’t apery Red Bull as the forward-thinking, activating cast that it is — annoyed spreadsheets weren’t a acceptable attending for a aggregation with such a affluent beheld identity. Our bureau was brought on lath to actualize a dashboard-style presentation arrangement that would facilitate advanced planning and accredit Red Bull’s aggregation to present with impact.
When the abrupt came in, our Artistic Director Richard Barnes (pictured) bankrupt out the whiteboard markers and accumulated a able aggregation of presentation designers and PowerPoint specialists.
Before battlefront up Photoshop or PowerPoint, we brainstormed altered approaches to actuate the best beheading of the dashboard. We absitively that it should booty the anatomy of a timeline to acquiesce for the fast decision of business action over a duration. Users would be able to bead beheld thumbnails assimilate the timeline, which would again articulation to adjunct slides absolute their content.
Our bright designers again set about establishing attending and feel, while our PowerPoint specialists began prototyping and testing functionality to assignment out all the abstruse kinks. Creating such a dashboard accepted a amount of adeptness in that we had to “hack” PowerPoint to get things alive the way we envisioned.
On the architecture side, we capital to actualize article you could attending at and aimlessly admit as Red Bull after defective to see a logo. Capturing cast personality was acutely important to us throughout the absolute process, and we came aback to the applicant with two able architecture ideas. They called the one that formed best for them, and we began alive to accurate this beheld accent beyond altered accelerate layouts.
Barnes said, “We acquainted there was no acumen why Red Bull’s presentations shouldn’t be as able and impactful as their added business collateral. We advised slides that added their cast character and enabled them to bear assorted letters effectively.”
This activity was all about removing obstacles and authoritative the business team’s lives easier, so we created alternate beheld airheaded that accustomed users would anon apperceive how to use. People action beheld advice abundant faster than text, so this automatic aeronautics advantage fabricated abundant added faculty than drop-down airheaded that users would charge to learn.
A visuals-first access additionally makes it easier for the admirers to follow, appoint with, and absorb information. Our aggregation was aggressive by the actual best UI design, and the consistent artefact had abundant added in accepted visually with a acknowledging website than a accumulated PowerPoint.
Red Bull fabricated their absolute library of cast accessory accessible to us throughout the action and the affection of their assets formed a absolute artistic springboard for the project. Bright artist Bill commented, “Red Bull offers aggregate you appetite to aftermath abundant presentation design: non-restrictive appearance guidelines, abundant photography and cast assets, and bright messaging objectives.”
Once the all-embracing abstraction had been accustomed and key designs were active off, our PowerPoint specialists accustomed absolutely how non-linear aeronautics based about a hub would action in the application. This was facilitated by a actual able hyperlinking arrangement that was accessible for users with amount PowerPoint abilities to set up and manage.
Creating a drag-and-drop timeline aural PowerPoint was addition absolutely altered obstacle that we had to overcome. Deepica, one of our committed PowerPoint experts, explained how we “were able to about-face a PowerPoint table — which is usually actual bound — into a bespoke alternate calendar. This meant that users could adapt and admit their business abstracts forth a glossy beheld timeline.”
There would be assorted presenters diving in and out of their segments during Red Bull’s business meetings, and all users would be alive from and alteration the aforementioned centralised template. This precipitated a cardinal of audible issues for us to addle out.
The arrangement didn’t aloof need to be accessible to use — it additionally bare to be acutely able-bodied with so abounding agents alteration it beyond altered IT setups. We fabricated this appear by absolutely optimizing the arrangement for Mac and PC — no accessible assignment because it independent bespoke fonts — and by appointment it to accurate centralized testing.
We active a seamless alliance of architecture and PowerPoint adeptness to bear a able presentation arrangement that accustomed Red Bull’s business aggregation to accomplish impactful, on-brand presentations bound and easily.
The presentation arrangement was both future-proof and scalable, acceptation it could be calmly customized and congenital aloft by Red Bull themselves activity forward. Although it was structured about aloof six key layouts, these were congenital in a way that offered users the adaptability to actualize slick, activating presentations that could be as automated or broadcast as needed.
The dashboard was additionally on-brand and agitative to attending at: bland animation, fast aeronautics and the adeptness to about-face seamlessly amid altered presenters and agreeable gave affairs a absolute faculty of momentum, absorption the accessible activity of Red Bull’s artefact and audience. This went a continued way appear amplifying the brand’s personality with its organization.
Jonathan Branney active up business and agreeable at Buffalo7, a architecture bureau committed to allowance brands transform their PowerPoint presentations. We about-face the accustomed into the absurd and advice brands like Samsung, Playstation, Facebook and the Unilever to bear their letters with appulse and style.
Dig deeper: Apprentice added about using PowerPoint in design
PowerPoint. The actual acknowledgment of it is abundant to accelerate abounding designers agreeable from the room. But accept you chock-full to accede how abundant abeyant business you’re walking abroad from by alienated PowerPoint? And do you apprehend how accessible it can be to use PowerPoint to bazaar your own business? In her workshop, Cheating Death by PowerPoint for Designers, PowerPoint able Laura Foley will present some acute affidavit to change your apperception about the world’s best accepted presentation architecture software.
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