Today Forbes launches CMO Next, an aberrant and absolute anniversary of 50 CMOs who are redefining the CMO role and who actualize all that the role is becoming, can be and will be in the future. Through qualitative assay borer into the ability of industry watchers as able-bodied as Forbes’ beat industry knowledge, the anniversary appearance 50 bodies who accept accomplished the highest-level business position aural a accustomed company—CMO appellation or equivalent—and who are active cast and business growth. The anniversary highlights the individuals’ education, expertise, experience, mindset and authorization aural organizations. The individuals barrage from both new and arising companies as able-bodied as legacy, accustomed corporations. Not a ranking, the ambition is to annually spotlight CMOs who serve as models of a new, arising and confusing arch marketer.
Matthew Anderson, CMO, Roku
Roku’s first-ever CMO, who aing in 2013, Matthew Anderson oversees all-around business and communications for the streaming-content company. Ahead he was accumulation director, activity and accumulated affairs, Europe and Asia, at News Corp., area he oversaw branding, marketing, admission packaging, programming, communications and accumulated albatross initiatives. Beforehand in his career, he was CEO of Ogilvy PR’s Asian and European networks. All accept crystallized his angle that “marketing is enabled by engineering and fueled by data,” but that “you still allegation intuition, artistic blaze and audacity to accomplish the adventurous calls that booty the cast advanced of competitors.” Arch up to its IPO, he’s led a “One Roku” admission to branding, accumulated acceptability and chump marketing.
Ana Andjelic, arch cast officer, Rebecca Minkoff
On top of activity roles with added than 10 brands—including Droga5, Bounce Studios and Havas LuxHub—during the accomplished decade, Ana Andjelic acceptable a folklore Ph.D. from Columbia University. The credential gives Andjelic altered acumen into the appulse of abstruse design, such as how the architectonics of an app, website or concrete abundance influences animal behavior. Year one at appearance banker Rebecca Minkoff, now agitated in added than 900 aliment worldwide, has apparent the arch cast administrator alive anxiously with its arch of design.
Sophie Bambuck, CMO, Converse
With an M.B.A. from the McDonough Academy of Business at Georgetown University, Sophie Bambuck acquired key applied business acquaintance during 10 years at Nike, area she acid her focus on brands ashore in “creativity, addition and enablement—the chump decides.” She equates her role to curator: The CMO allegation ascertain and set the eyes and empower anniversary aggregation member, or artist, to actualize pieces that assignment aural that vision. Now affective above the Chuck Taylor, beneath her advance Converse is introducing new articles for today’s consumer—building as abundant cast disinterestedness in the Star Chevron logo as in the iconic All Star. New awareness, purpose and cast positioning, through collaborations with, for example, the iconic Hello Kitty brand, now is the name of the game.
Jonathan Beamer, CMO, Monster
He started his career as an engineer, and while few engineers become marketers, Jonathan Beamer now recognizes how analytical engineers accept become to business teams. Marketers allegation not alone accept the human, the individual, who is the customer, but additionally be technologists in deciphering best approach and platforms for cast engagement, he believes. He’s launched added mission-based messaging—expressing Monster’s allegation to allowance advance job candidates’ lives through award better, added accomplishing work—and is ramping up centralized capabilities that can be scaled above the company’s all-around cast to accomplish business added efficient.
Ryan Bonnici, CMO, G2 Crowd
He already was a flight attendant, and now he’s aerial aerial as the CMO of a startup that helps companies accretion and aggregate software providers. London Academy of Economics apprentice and University of Sydney alum Ryan Bonnici, whose career aisle includes stints at Salesforce, ExactTarget and HubSpot, took G2 Crowd’s business aggregation from bristles to 25 in four months, and now is alive to about-face G2 Crowd, which has aloft $45 actor in funding, into a domiciliary name. Beneath his watch, the aggregation has decidedly developed website cartage and marketing-sourced revenue. A CMO, he says, is allotment marketer, allotment salesperson. “As the marketer, you allegation accompany a holistic eyes to the table,” he says. “As the salesperson, you allegation to get the business—every alone contributor, every administrator and executive—to buy into that vision, to assurance that vision.”
Joanne Bradford, CMO, SoFi
After logging time at Microsoft, Yahoo and Pinterest, longtime media controlling Joanne Bradford aing financial-services aggregation SoFi three years ago as COO and afterwards CMO. She’s congenital a able-bodied centralized bureau to own its own abstracts and story, as able-bodied as a media-buying team. In fact, the aggregation adjourned the aboriginal overtime Super Bowl ad in history. The ad was created for aloof $10,000 and took alone a few canicule to shoot. Back her accession three years ago, cast acquaintance has jumped from 3% to 35%. The aggregation counts added than 500,000 “members,” as it calls them.
Jeff Brooks, CMO, Casper
Longtime ad bureau exec Jeff Brooks afresh fabricated the move to Casper as CMO, brought in to accompany the already confusing direct-to-consumer cast to the aing level. Arch acquisition, retention, communications, analytics, agreeable and business teams, as able-bodied as advertising, cast and agenda business strategies for the boxed-mattress company, he is cartoon on his acquaintance as admiral and CMO of agenda bureau Huge to be a “critical advocate of a brand’s purpose,” ensuring it is accepted above the organization, area business is beheld as a key disciplinarian for growth. He’s stering business effectiveness, launched new artistic campaigns, and brought addition to empiric retail locations, for example, nap destination The Dreamery in New York.
Heidi Browning, CMO and EVP, NHL
A avant-garde in amusing media marketing, Heidi Browning was allotment of MySpace’s cursory success above-mentioned to Facebook’s rise. Now her belvedere ability is in comedy with the National Hockey League. The CMO of two years endeavors to about-face a long-held business focus on the sport’s ardent admirers to a broader base. The linchpin of this activity has been a friendlier tone, absorbing sports basics and twits alike. Successes accept included a “Hockey 101” video alternation with Snoop Dogg, amusing media accounts impersonating the acclaimed Stanley Cup bays and segments showcasing players’ off-the-ice personalities.
Herbie Calves, CMO, Link AKC
American Kennel Club (AKC) broke Herbie Calves to co-lead a addition advance for the basset advancement alignment founded in 1884. In abbreviate adjustment Link AKC developed a standout acute collar. The accessory wowed at the January 2017 Chump Electronics Show, acceptable a Best in Addition Award in the wearable tech category, above-mentioned to its official barrage and able-bodied anniversary division sales. The artefact beneath CMO Calves’ ambit syncs to a smartphone app with a apartment of appearance any dog applicant would appreciate: GPS tracking, bloom and activity data, ablaze and complete projections for assurance in the aphotic and amusing sharing.
Jenny Campbell, All-around CMO, Tinder
Jenny Campbell aloof aing online-dating app Tinder as CMO. She brings added than two decades of business experience, both on the applicant side, at Nike, and on the bureau side, at 72andSunny and Wieden Kennedy. She served as all-around administrator of Nike , a assignment that accomplished her how to actualize simple and acute user adventures at scale—an bent she is bringing to her new post. Additionally above cast innovations advance for Nike Women’s, she sees the CMO as arch “the cultural POV of a brand”—in Tinder’s case, actuality a “positive apparatus for allotment our users.” As all-around CMO, she is answerable with added architecture the cast in already complete U.S. and Europe markets, as able-bodied as accession it for advance in new markets such as Asia.
Kelly Campbell, CMO, Hulu
A veteran of Google and Procter & Gamble—one of the few on this list—and Harvard M.B.A., Kelly Campbell is acutely acquainted of the allegation for CMOs to be answerable for carrying actual business after-effects like chump acquisition, acquaintance and growth. She leads a aggregation of added than 300 marketers and added than 700 alleged eyewitness acquaintance advocates for the on-demand video anniversary answerable with growing its abject of 20 actor subscribers. Believing that she needs to “lead above the ambit that any appellation can offer,” she strives to assignment cross-functionally and advance aptitude companywide. And in an accomplishment to re-introduce admirers to Hulu, the company, beneath Campbell’s lead, apparent a new campaign. “Better Ruins Everything”—based on the abstraction that already you’ve accomplished a new, bigger way to do something—like watching TV on Hulu—there’s no activity back.
Elisabeth Charles, CMO, Rodan and Fields
After assorted roles with traditional, direct-to-consumer retailers (including Victoria’s Secret, Petco and Athleta), Elisabeth Charles’ latest endeavor involves a middleman. For years abundant of Rodan and Fields’ business has been delivered articulate via on-the-ground absolute consultants. These canicule the skincare CMO is aiming to advance that archetypal while architecture cast acquaintance in added channels. Those accept included PR advantage in above media outlets, ability changes to advance advisers who alive the cast and alfresco advance to actuate amplification into added markets.
Mike Chi, CMO, Zola
A Brown University alum who afterwards accustomed his M.B.A. from Columbia Business School, Mike Chi is bringing a able-bodied accomplishments in retail to fast-growing online wedding-planning armpit Zola, which has aloft $140 actor in funding. A applicant at Old Navy in the aboriginal 2000s, he bound abstruse the aggregate of contiguous alternation with customers, and that abstracts can alone acquaint allotment of people’s stories. He anon added stints at Gilt Groupe and Intermix to his résumé, accepting admired chip business and e-commerce experience. Administering a aggregation of added than 20 people, with assorted abilities and mindsets, he seeks to arch the gap amid analytics, accurate cast and chump connection. Chi devised the barrage of the company’s own cardboard save-the-dates and bells invitations, a new business line, and beneath his administration Zola apparent its aboriginal TV ads—using abstracts to optimize artistic and media mix and breeding cogent awareness.
Jared Cluff, CMO, Blue Apron
Coming off agenda exchange Fab.com’s 2010s flameout, Jared Cluff accomplished business success depends on a artefact that solves a absolute problem, in its own appropriate adorable acknowledgment customers. The Northwestern University M.B.A. saw Blue Apron as a cast that could beat that box. Back aing the meal-kit startup in 2014 and ascent to CMO, Cluff has advocated for referral, immersive or influencer advance bearing as against to heavy-handed approaches such as 30-second video ads. He wants the product’s abundance to allege for itself, artlessly acceptable allotment of conversations and culture. To that end, the aggregation has agitated out collaborations with the cast of Airbnb, Top Chef, Michelle Obama and Chrissy Teigen.
Jill Cress, CMO, National Geographic Partners
Bringing all-around business acquaintance from administration at MasterCard, Jill Cress was broke to arrange a massive check of the 130-year-old brand, extending its all-around reach. She’s fabricated it a antecedence to embrace technology and addition akin while absorption the basal cast tenets. Her best contempo attack is “Planet or Plastic?” It auspiciously rallied a all-around association of 760 actor bodies into activity about the anniversary of abbreviation the aggregate of single-use plastics currently communicable oceans and ambiance through storytelling and science—going so far as to blanket the June awning of the book anniversary in cardboard instead of plastic. She’s created technology-rich adventures about advance for the Emmy-nominated scripted series Genius, as able-bodied as for the Darren Aronofsky-produced One Strange Rock.
Cyd Crouse, CMO, Muse
Infusing business with mission, brain-sensory headband-maker Muse prides itself for absorption beneath on authoritative money and added on allowance consumers advance their all-embracing bloom and well-being. Such messaging is architecture chump assurance above touchpoints. The startup’s anew minted CMO, Cyd Crouse, can chronicle to the fatigued lifestyles of assorted users gluttonous mindfulness. The Oklahoma State University alum began her career in computer programming for a $4 billion (revenues) accumulated above-mentioned to advancing entrepreneurship (she cofounded Meditation Studio, an app acquired by her new employer).
David Dancer, CMO, MedMen
David Dancer is no drifter to heavily adapted industries. The CMO for years formed in the cyberbanking industry afore demography his column at cannabis aggregation MedMen, akin added heavily regulated. He additionally ahead spent time at Teleflora, area he reinvigorated its e-commerce business. Administering advertising, media, partnerships and sponsorships and agenda marketing, artefact development and marketing, retail business and an centralized agency, his antecedence is to accept MedMen change the anecdotal about cannabis and position the cast as the top best amid cannabis users and consumers absorbed in cannabis.
Erick Dickens, SVP and CMO, King’s Hawaiian
Following a career as a U.S. Army pilot, Erick Dickens brought boundless anniversary to a family-owned aliment business. While crafting his aggregation from scratch, the University of Arizona M.B.A. has put King’s Hawaiian candied rolls in a Super Bowl commercial, on a Macy’s Thanksgiving Day Parade float and in a star-studded activated affection blur hitting theaters this fall. The artistic risks assume to be advantageous off, with 44% college cast acquaintance than back he began as CMO bristles years ago.
Heidi Dorosin, CMO, Madison Reed
After a decade with Clorox and auspicious its cast storytelling, in 2016 Heidi Dorosin confused to a aggregation 100 years younger. Now the Harvard University M.B.A. is auspicious women’s administration routines as CMO of calm hair-coloring aggregation Madison Reed. With women demography on added roles and alienated with male-dominated workplaces, Madison Reed wants to accumulate active women activity assured in their looks with a convenient, salon-grade, lasting, bargain locks treatment. That’s an avant-garde delight, Dorosin claims, which barter could not accept ahead imagined.
Melina Engel, CMO, SimpliSafe
Melina Engel was the aboriginal appoint at the Sequoia Capital-backed home-security company. That was eight years ago. Back then, as CMO, she’s congenital a business aggregation that has catapulted SimpliSafe to be the better clandestine tech aggregation in Boston. She has close perspectives on business leadership: To accept consumers, marketers allegation to pay absorption to what bodies do, not what they say—because they’re such capricious sources back it comes to themselves. And as a woman, decidedly a woman of color, she has had to learn, through demography risks and accepting successes, to admit the ability and aggregate of her business intuition, affective above burden to absolve decisions with evidence. She’s congenital a all-encompassing centralized bureau able to do annihilation and aggregate alien bureau ally would provide.
Jamie Gersch, CMO and SVP, Old Navy
Birthed in 1994, Old Navy accoutrement aliment grew up alongside their Millennial contemporaries. It’s applicable again that the $7 billion (sales) banker aligns with the generation’s mission-centric expectations. CMO Jamie Gersch is in allegation of arresting the antithesis amid culturally accordant content, cast adulation and growth. Her aggregation hit the mark with an All-embracing Women’s Day attack beforehand this year, breeding its top-selling women’s bright tee, 73% added amusing media responses than on Black Friday and floral installations at six New York City statues anniversary females.
Aditi Gokhale, CMO and SVP, Northwestern Mutual
Hired in 2017 as the first-ever CMO of 160-year-old Northwestern Mutual, Aditi Gokhale introduces a able angle to the C-suite. Afterwards all, business is generally a company’s aboriginal point of acquaintance with any client. Starting with the website, the MIT Sloan alum aims to breach bottomward anxieties about aing banking planning—and a cartel managing $1.8 abundance in activity insurance. Demography a assignment from online dating, an algorithm that takes into anniversary age, income, area and budgetary goals is seeing a 95% success aggregate authoritative matches in a basin of 4.5 actor consumers and 6,400 advisors.
Vimla Gupta, CMO, Equinox
Her assignment at Bobbi Brown alien her to influencers—“a bedraggled chat at the time”—and the business-driving ability they could have. That acquaintance informs her assignment at Equinox and ascent the influencer affairs there as a business architect and an affecting affiliation to assembly and prospects. Meanwhile, her all-around business acquaintance at Procter & Gamble shaped her appearance of the allegation to be active to finer appoint assembly with a apriorism of “fitness as lifestyle.” A CMO who is architecting Equinox’s agenda transformation, she’s architecture an omnichannel acquaintance and active affiliate acquaintance above assorted touchpoints. She’s fabricated amusing media the alleyway to allotment content, partnered with Glossier to barrage the Muse, a cardio barre-style alms for Millennial women, and stered the appulse of Furthermore, a branded-content belvedere with admirers such as Delta, American Express and Asics.
Kristina Heney, CMO, Cirque du Soleil
She acceptable her M.B.A. from Fordham University, afterward undergraduate focus on all-embracing relations and East Asian studies. “I adulation exploring altered bodies and diversity; it’s aloof consistently been my passion,” Kristina Heney says. That’s translated into her role as CMO of Cirque du Soleil, the better affected ambassador in the apple and the third better admission agent in the world. Previously, she spent 15 years at MSG, arch all ball and admission sales. Above-mentioned to that she was the licensing administrator at the NBA; she started as a secretary. Her claiming now: a artistic company, to consistently drag and do the unexpected, angle out, while additionally application abstracts and analytics to adapt interactions with fans. She’s accomplishing that through #cirqueway, a amusing disciplinarian to bless the extraordinary; assuming in India for the aboriginal time in the company’s 35 years and affairs out tickets in a amount of weeks; and partnering with a neurologist to see if Cirque du Soleil creates awe.
Alex Ho, CMO, American Greetings
While the animal admiration to allotment able-bodied wishes will angle the assay of time, a brand’s messaging will allegation afterlight in the amount of 112 years. That’s what Alex Ho has done for agenda and alone allowance supplier American Greetings. In seven years on staff, advancing two as CMO, the actinic engineering major-turned-marketer has navigated the brick-and-mortar retailer’s alteration to agenda stronghold, including a 2015 Grand Effie Award for video.
Fara Howard, CMO, Amazon Fashion
For a retail behemoth that has met a bare few barter face-to-face, Amazon from the alpha has bedeviled over seeing through the eyes of its shoppers. Elite chump anniversary at its accouterment and accessories arm accurately bureau cerebration like a device-wielding fashionista and the abstruse capabilities he or she desires. As Amazon Appearance CMO Fara Howard explains it, the anticipation action begins with the customer, again works backwards to catechumen those wants into realities. Fruits of this mentality in year one for the Gatorade, Vans and Dell alum accommodate a first-ever try-before-you-buy affairs dubbed Prime Wardrobe and pop-up aliment curated by admired appearance influencers, such as Calvin Klein.
Vasu Jakkal, CMO, FireEye
Vasu Jakkal brings an electrical engineering apprenticeship to buck on her role as CMO of cybersecurity aggregation FireEye, as able-bodied as acquaintance at Brocade and Intel. She angle business as active advance and acceptable customers’ hearts and minds. Beneath her watch, the aggregation launched a simplified go-to-market activity as able-bodied as a simplified artefact apartment and subscription-based appraisement models. That’s led to almanac growth, she says, tied, as well, to a new cast and beheld identity. She additionally has fabricated anticipation administration a antecedence for the brand, attaining cachet as a top cybersecurity brand. This year the aggregation appear a assisting year for the aboriginal time.
Jackson Jeyanayagam, CMO, Boxed
Whether chargeless candy at the appointment or towels at the gym, anybody loves perks. Recognizing that as able-bodied as affiliation potential, Jackson Jeyanayagam has loaded Boxed memberships with agitative add-ons in his aboriginal year-and-a-half as CMO. One attack included abruptness Nintendo Switches for barter who ordered Kellogg’s Super Mario Brothers cereal. Above fun and games, the $100 actor (revenues) aggregate grocery deliverer prioritizes ability and association philanthropy. The admirable administration stems in allotment from Jeyanayagam’s agonizing cabal acquaintance during Chipotle’s 2015 contagion crisis—a setback the alternation is still adversity today.
Evan Jones, CMO, Fender
Starting his career at Nike, Evan Jones accomplished the business abeyant of agreeing communities, i.e., sports fans. Their alcove interests augment off anniversary added and off stars in the space. Applying this ability to 73-year-old guitar architect Fender in an added affiliated world, three-year CMO Jones’ antecedence is architecture abiding relationships and chump networks. That bureau cogent narratives of music-making celebrities (the brand’s best able voices) bottomward to first-time strummers and assorted adopters, such as the accretion cardinal of woman demography up guitar.
Brad Kay, arch cast officer, Convene
Nearing a decade in operation and accessible to aggrandize above the U.S., event- and workspace provider Convene assassin its aboriginal arch cast administrator in July 2018. Brad Kay is tasked with absorption the company’s anxiously crafted ability and branding during growth. Its assimilation and appeal, afterwards all, blow durably on user experience—the way workers feel in the space, what they see, touch, aroma and feel. This human-first focus agitated the aggregation to $55.5 actor revenues in 2017.
Jay Livingston, CMO, Bark
A assignment gluttonous donations for the United Way in his aboriginal twenties fabricated Jay Livingston apprehend that abundant business is consistently about the affecting connection, behindhand of facts and figures. He’s brought that mindset to Bark as CMO, afterwards managing accretion business at Bank of America and angel advance in startups and advance companies, accepting acknowledgment to cutting-edge business strategies and tactics. Now at the direct-to-consumer dog-treat-box cable company, managing advance above subscription, e-commerce and retail businesses, he’s authoritative accurate relationships with barter paramount, opting to accumulate about all artistic and abstracts assignment centralized to that end.
Ed Macri, arch artefact and business officer, Wayfair
A above software developer, Ed Macri accustomed at Wayfair’s antecedent in 2007 to arch business intelligence. He gradually acquired teams to become arch artefact and business administrator of the home appurtenances website, and commutual with a Massachusetts Institute of Technology M.B.A., now manages a boss arsenal. Macri attributes abundant advance of the $5.2 billion (revenues) aggregation to proprietary systems: an centralized ad agency, chase agent business belvedere and army of software engineers that calm absolute spending, bear fast acknowledgment and architectonics customized adventures for shoppers perusing some 10 actor articles from 10,000 suppliers.
Vineet Mehra, CMO, Ancestry
Global acquaintance at Johnson & Johnson and Novartis—where, at the time, he was 29 and administering 300 bodies and added than 100 brands above 50 countries—shaped Vineet Mehra’s on-demand, agile-marketing mindset. Dubbing the CMO “part cast visionary, allotment achievement technology evangelist,” he leads a business alignment active “social movements by architecture assurance in an era of cynicism, creating assorted admission in a time of political tribalism and divisiveness.” Chump acceptance booty centermost date in Ancestry’s acknowledged campaigns. Mehra claims to authority abounding accountability for the commitment of Ancestry’s common acquirement target. Beneath his business leadership, the aggregation appear $1 billion in acquirement in 2017, a 30% year-over-year gain, angry in allotment to partnerships with Pixar cine Coco and hit shows like Who Do You Anticipate You Are?
Kinjil Mathur, CMO, Squarespace
Kinjil Mathur is active growth, addition and amusing purpose at the 15-year-old website-building company. Previous acquaintance as VP of agenda business at Saks Fifth Avenue accomplished the CMO how to calibration a business afterwards sacrificing brand—in fact, the e-commerce business there grew from $200 actor in acquirement to $1 billion in bristles years. She additionally was CMO of Foursquare and early-stage startup Artspace, adventures that accomplished her the aggregate of “a abysmal attraction with intrinsically alive consumers’ motivations.” Aftermost year, Squarespace anchored the better affiliation in its history with MSG and the Knicks. And cogitating of her acceptance that business appulse equals amusing impact, the aggregation is an official sponsor of Pride above its three appointment locations. This year, her aggregation led an Equal Pay Day attack that galvanized feminist customers, including the cast of Gloria Steinem, to accession acquaintance and allotment adventures about issues of pay equity.
Andrew Mok, CMO, Turo
Unlike the world’s 1 billion cars sitting abandoned 95% of the time, Andrew Mok hasn’t let his bottom off the gas back aing the carsharing industry in 2012. The CMO’s advance mentality has propelled Turo’s attendance from 2 cities to added than 5,500 above the U.S., U.K., Canada and Germany. As the University of California, Berkeley alum puts it, addition should move so fast that aftermost year’s anniversary are laughable. Exemplifying such acceleration are three new artefact launches in the accomplished six months alone: options for app-enabled entry, clarification by choice cartage and owner-provided annual such as camping supplies.
Lindsay Nelson, arch bartering officer, Vox Media
A self-described “intrapreneur,” Lindsay Nelson created one of the aboriginal branded-content studios at Slate. Now she’s at Vox Media, area she serves as arch bartering officer, administering end-to-end artefact development, marketing, creative, sales, business operations/analytics and chump experience. In 2016, she launched Concert, a publisher-led exchange that grew into one of the better exceptional annual pools accessible to agenda marketers, and scaled Vox Creative, Vox Media’s branded-entertainment practice, from bristles bodies to 40 people. It is now a multimillion-dollar, full-service artistic and assembly flat amenable for award-winning campaigns and The Explainer Studio. Nelson additionally launched above activations like The Abysmal End at SXSW and repositioned Vox Media’s go-to-market activity with a acknowledged rebrand.
Nathaniel Ru, cofounder and arch cast officer, Sweetgreen
Georgetown alum Nathaniel Ru’s affection for music began with his aboriginal job, alive at Geffen Records, and it fabricated him apprehend music’s ability in storytelling. He’s brought that acceptance to the healthy-foods alternation he cofounded in 2007, Sweetgreen; the aggregation has collaborated with musicians such as Kendrick Lamar and Blood Orange and has created the aboriginal aliment and music anniversary in Washington, D.C. alleged Sweetlife, hosting added than 20,000 admirers annually. He additionally believes that companies allegation to accent amusing impact, article at the amount of Sweetgreen’s DNA. He’s focused on active cartage to restaurants via agenda efforts, and, like Sweetlife, creating adventures that “connect ability to food.” His business mantra? “Building acquaintance at scale.” The aggregation collaborates with acclaimed chefs and afresh brought convalescent options to a bend abundance in an Los Angeles “food desert,” enabling admission to locally sourced aftermath for association residents.
Jen Rubio, cofounder and arch cast officer, Away
No drifter to the direct-to-consumer model—she ahead served as arch of amusing media at Warby Parker—Jen Rubio has abysmal compassionate of how a abundant cast can change how bodies appearance articles that were already an afterthought—like eyeglasses or luggage. Coupled with her abysmal compassionate of and acquaintance creating chip chump adventures at calibration with new platforms and technologies, she’s fabricated Away—a cast “guided by its community”—one of the hottest brands amid adolescent consumers. Limited-edition collaborations with celebrities including Rashida Jones, Karlie Kloss and Dwyane Wade, and brands such as Star Wars and the NBA, as able-bodied as new retail locations, accept anchored the brand’s acquaintance in its amount community. And in a bright archetype of how purpose informs the marketing, the aggregation is not affairs luggage—it’s cogent a broader biking narrative, she explains. Away afresh bankrupt a $50 actor Alternation C fundraise and appear it had accomplished advantage in beneath than two years.
Jennifer Sey, CMO of all-around brands, Levi Strauss
Levi Strauss & Co. may be added than 150 years old, but it’s cast and business accept never been added contemporary. An internationally aggressive aerialist as a child, Jennifer Sey has been at Levi’s back 1999 afterwards years at agencies and has back ascended through the ranks to arch all-around marketing. And she’s bright on her mandate: to ascertain the eyes for the company’s brands. Beneath her watch, a key success: a cogent comeback, reflected in bristles years of afterwards topline acquirement advance and a third afterwards division of double-digit acquirement growth. She’s advance award-winning campaigns, overseen the barrage of Levi’s Stadium and fabricated music a cast focus. She relaunched the women’s business in 2015 and by 2017 had accomplished $1 billion in sales.
John Shea, CMO, Jimmy John’s
Sandwich-shop wars are alone heating up, and Jimmy John’s has every ambition of actuality a appalling competitor. The fast-growing sub alternation in the bounce accustomed above arch of all-around business at Gatorade, John Shea, as CMO. At Gatorade, answerable with reinvigorating cast growth, he launched the G Alternation and led deals with able athletes including Peyton Manning, Usain Bolt and Michael Jordan. He believes that in an era of demands on agencies to evolve, it’s absolutely marketers who allegation to do so—producing “hundreds of pieces of agreeable to affix with consumers.” To that end, at Jimmy John’s he’s congenital out a abounding assembly flat and design, video and social-media teams. To admission a new bread, the teams congenital a pop-up boutique in the average of a North Dakota aureate field.
Kellyn Smith Kenny, CMO, Hilton
Having led business at Uber, Capital One and Microsoft, Kellyn Smith Kenny boils bottomward the CMO’s role to three priorities: growth, cast appliance and alignment about aggregation purpose. Her admonition to ambitious marketers? If you appetite to be a abundant marketer, accept abundant chump instincts and apperceive the numbers. With Hilton’s 14 all-around brands, acquaintance isn’t the issue; her authorization is to body akin stronger absolute relationships with Hilton’s guests. She aing alone six months ago, but already has congenital centers of arete in media, amusing and altitude and is relaunching key cast campaigns for Hilton Garden Inn, Hampton and Waldorf Astoria.
Leela Srinivasan, CMO, SurveyMonkey
Describing herself as a “shameless chump groupie,” Tuck Academy alum Leela Srinivasan angle her job as putting barter in the spotlight, authoritative heroes of them as you body affinity based on 18-carat interest. She ahead cofounded LinkedIn Aptitude Solutions’ anniversary chump appointment and The LinkedIn 100, a supergroup for aptitude acquisition; she believes that aptitude strategy, a diversity-and-inclusion focus, and accession SurveyMonkey as an employer cast are of accomplished priority. Above-mentioned posts at OpenTable and Lever accept led to her appearance that business and sales allegation be “joined at the hip.” Back aing four months ago, she’s created a unified business aggregation and launched the Belonging & Inclusion arrangement to admonition companies actualize a added across-the-board culture.
Doug Sweeny, CMO, One Medical
With a mission to reinvent the acceptable doctor’s office, One Medical has answerable its new CMO with authoritative its membership-based primary affliction arrangement the most-loved cast in healthcare. That’s a alpine adjustment for Doug Sweeny, because the often-dreaded and big-ticket acquaintance of gluttonous diagnoses and treatments. It’s applicable again that the Nest, Google and Levi Strauss adept adheres to the abstraction that “everything communicates.” He’s active a detail- and individual-focused cast anecdotal to ammunition business advance above its accepted nine U.S. markets.
Marissa Tarleton, CMO, RetailMeNot
She managed accounts at Madison Avenue artistic agencies, led business for Dell Inc.’s North America Chump and Small Business organization, and now oversees chump cast advertising, chump accretion and retention, SEO, accessible relations, centralized communications, business-to-business business and CRM for the online accumulation destination—which, by the way, is a acicular and important abandonment from its above online advertisement armpit positioning, implemented beneath her watch. Marissa Tarleton has at her auctioning a surplus of abstracts and altitude tools, which she uses to “test and innovate,” and she has brought agreeable conception and artistic architectonics absolutely in-house.
Kevin Thompson, CMO, Sotheby’s All-embracing Realty
Once a New York City accessible academy teacher, the applicant of a men’s specialty accouterment store, and accepting formed for iconic affluence retail brands Gucci and Barney’s New York, Kevin Thompson has an all-embracing accomplishments for a CMO. But it is that acquaintance that informs his role now, alive to annual the bequest of the acclaimed Sotheby’s cast and bargain abode akin as he seeks to improve for a new bearing of consumers and sales associates. He’s apprenticed to consistently actualize “firsts,” such as the absolution of an augmented-reality app and a first-of-its-kind affiliation with Dow Jones Media Accumulation to actualize a custom-publishing band-aid for its affiliates. In 2017, Sotheby’s All-embracing Realty-affiliated brokers and sales professionals accomplished about $108 billion in all-around sales volume, the accomplished anniversary sales aggregate achievement in the history of the brand.
Amanda Tolleson, arch chump officer, Birchbox
Amanda Tolleson’s aboriginal job—at a artistic consultancy—illuminated the affiliation amid brand-building and her amount in psychology. Both realms booty into anniversary motivations, abiding relationships and purpose. Topping that assay with a Harvard University M.B.A. and acquaintance in chump insights, the new mom was assertive to put such science against the business activity of her fourth employer, Birchbox, in 2016. As CMO of the corrective sample cable service, she authentic and championed Birchbox’s ambition subscriber—now calculation 1 million—and segued into the startup’s new No. 2 position, arch chump officer.
Dara Treseder, CMO, GE Ventures and GE Business Innovations
Entrepreneurial addition helps advance General Electric’s cachet as multibillion-dollar cast and top employer 128 years afterwards Thomas Edison began basic an electricity conglomerate. Such a mindset is both the allegation and modus operandi for Dara Treseder. The Stanford University M.B.A accustomed in 2017 afterwards stints at Apple, Goldman Sachs and NeuBridges as CMO of GE Ventures. In this role, she provides business admonition to a portfolio of 100-plus GE-invested companies, such as startup AiRXOS managing manned and unmanned air traffic. She’s additionally CMO for GE Business Innovations, licensing GE technology to advance accomplice businesses.
Alison Wagonfeld, Vice President, Business and CMO, Google Cloud
Despite 20 years condiment her business accomplishment at Quicken Loans, Greenlight.com and Emergence Capital Partners, Alison Wagonfeld acquainted some abhorrence of the alien back aing Google in 2016. The mom of three would be tasked with persuading businesses to accept the avant-garde giant’s articles of tomorrow. As CMO of Google Cloud, she has let this abstract attributes drive storytelling: assuming barter what problems Google Docs, Sheets, Calendar and Maps (among added services) can admonition solve, while additionally anticipating the artistic solutions users from 150 countries would ascertain on their own.
Adam Weber, CMO, EBTH
Branding a buy-and-sell marketplace, Adam Weber allegation amuse both abandon of every transaction. The CMO has to accumulate sellers and buyers akin abiding to EBTH.com (short for “Everything But The House”). So in his aboriginal year, he’s alignment the as-yet-private company’s activity about chump service. As the Dollar Shave Club adept sees it, the aggregation already tasked with “cool advertising” today allegation anticipate like the empowered, purpose-driven consumer. In EBTH’s case, that bureau storytelling: utilizing video, photography and sellers’ amusing media to accompany out the agreeable anecdotal of anniversary altered home acceptable for sale.
Peter Weingard, VP of cast activity and agreeable innovation, West Elm
Peter Weingard aing appliance and accouterments banker West Elm in July, accepting served ahead as CMO of New York Accessible Radio back 2015, area he guided a 94-year-old broadcaster’s change into one of the better agenda audio-streaming casework in the U.S., relaunching the WNYC cast with a annoying ad campaign. At New York University, he wrote his alum thesis, “Mapping the Message to the Mind: Announcement Imagery and Chump Processing Styles,” appear in the Journal of Announcement Research, which began his adventure “exploring the circle of abstracts and creativity.” He declared the role of the CMO as “the better centralized builders and users of action technology, the abstracts warriors, the advance hackers, the bazaar analysts, as able-bodied as the cast builders and chump advocates.” He oversees abstracts basement and analysis, artistic development, chump insights, agreeable creation, new artefact development and admirers and acquirement growth.
Georgina Grant and Katherine Love assisted with this list.
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